Archive for April, 2009

Love the One You’re With: Book Review Ethics Re-examined, Part Two

Thursday, April 23rd, 2009

Before writing this post, I took the time to read over Garth Risk Hallberg's long and excellent post on The Millions about the future of book coverage. I was intrigued by his penultimate paragraph:

"Finally, no reimagining of the NYTBR will succeed without more rigorous attention to the quality of the writing. With its privileging of print, the NYTBR has tended to assign books to authors rather than to critics; if the NBCC is to be believed, however, there's now a great untapped pool of the latter out there, just waiting for the next call to arms."

I think that this brief excerpt is quite important to my previous post, but let me recap that post for just a moment before I explain why I think Risk Hallberg's words are so important. When I left off, I was talking about the ethical divide between British and American book critics, one that I've heard held up by my esteemed colleague Michael Dirda, who has said in the past that The Washington Post Book World does not assign reviews to to people who have so much as interviewed an author, let alone someone who has developed a friendship with said author. (One of his fellow panelists at the time, novelist Katharine Weber, said that no such rule was in place at Publishers Weekly — but I daresay that's because PW's "industry standard" reviews are almost all published without bylines.)

Now, like everyone else, I've noticed that the standalones (I would say this is now singular, but remember: Book World does continue to exist online!) have assigned more and more reviews to "authors" rather than to "critics." Hmmm. Who has a bigger axe to grind with another author — his or her fellow author, who (as often as not) has written a similar and/or competing book? Or a professional critic, whose standards and goals are much different? 

I don't think that we need to throw the author out with the critical bathwater; there's certainly a place for reviews written by authors — many of whom are well-established critics, too. Author bylines can draw more eyeballs, and it can be much more interesting to read a review by an author and/or expert. 

Yet since many authors are also critics…many critics are also authors! There actually is a vast, untapped pool of talent out there; the only mistake is that it's not all within the NBCC corral (full disclosure: I am a dues-paying member of the NBCC). Several of the best-published authors I know who also write book reviews have either let their NBCC membership lapse, or have never joined, despite penning reviews for top publications, both print and online. 

If we don't have to "mind the gap" between authors reviewing other authors' work, why should we have to do so as critics reviewing authors' work? Why can't we simply all be grownups and understand that criticism does not by its nature mean that ad hominem attacks will follow? I've written before about critical and/or negative reviews I've crafted that, once published, resulted in truly thoughtful and sometimes even grateful responses from authors. I mention those critical reviews so that you will understand I don't believe that reviews written by critics who know the author will always result in soft-shoe twaddle, either.

I don't have all the answers, and there are many bones to be picked with the things I've said here. However, I do believe that it's been far too long since we looked at this issue, and it has become crucial that we do look at it carefully in our new media universe.

Next: A Modest Proposal

Logrolling in Our Time: Book Review Ethics Re-examined, Part One

Wednesday, April 22nd, 2009

I grew up too close and yet too far from Manhattan: Too far to actually visit regularly, but too close to avoid knowing what I was missing. Each time I did get a teenaged trek into "The City," it was too little of what I longed for. Heading back home on a dingy MetroNorth train meant always leaving too early (trains are scarce after 11 p.m.) and incurring depression as I re-entered a town without a bookstore (this was long before there was a B&N in every strip mall, kiddies; "Barnes & Noble" meant the Fifth Avenue store, and it was Mecca). 

But the Metro-NYC network affiliates reached our Hudson Valley home, and so did other kinds of media. I am just old enough to remember SPY Magazine's tongue-in-chic heyday, and how its po-mo schtick features seemed hip beyond belief (come to think of it, Elvis Costello is as mired in his look from that time period as founding SPY editor Graydon Carter is in his).

One of those was the cheeky "Logrolling in Our Time," which provided examples of authors giving blurbs to each other, either obsequiously, suspiciously, or both. While jacket blurbs are supposed to come from authors acting as disinterested peers, let's face it: Publishing is a relationship game. I haven't even published a piece of fiction, yet I've had a few famous authors tell me that they admire my writing so much that they'd be happy to give me a blurb if I ever do. That isn't because they were trying to curry favor or a good review (most of these encounters had nothing to do with reviews). Giving a blurb is something that authors can do for people, and in an industry that doesn't involve swag suites at every event or producer gigs, an honest and freely given blurb for a book seems rather innocent.

Yes, yes, yes: Some blurbs are smarmy and dishonest. Further discussion of those another time. My point today is that logrolling qua logrolling isn't always a terrible thing. For example, sometimes the only way an unknown writer can get his work noticed is to have a blurb from a very famous writer on it, garnered from time in an MFA workshop or from having a manuscript passed along via a friend of the very famous writer's. My point today is that few among us can afford to avoid all networking, favors, and conflicts of interest. We try to avoid the big ones, but honestly: If Richard Russo sincerely recommended your novel to a book critic (as he did recommend one of his MFA student's to me, during an interview), would you say "Oh, no, please, book critic, do not read my work. It is tainted for you because of my prior relationship with Russo. I only want readers who come to my work without such brainwashing."

HAAAAAAhahahahaha. Hee, hee, hee. Ooooo, that's a good one. 

What would be wrong, and why "Logrolling in our Time" was so funny, is if you became as famous as Russo, and the two of you just started giving lovely, vapid compliments to each other's books as a kind of insider-trading scheme. Who cares if the book is good, bad, or indifferent? We'll push its sales no matter what! Besides, what fools those reading mortals be; they have no idea whether or book is good, or not. 

No one wants that. No one wants to have writers giving empty praise to their cronies, and that's why for many years in the United States, book critics adhered to a policy of not reviewing books written by their friends, relatives, and colleagues. 

I say "in the United States" because in the United Kingdom, the literary world is too small for such standards. If British authors waited for someone they don't know to write a review, they wouldn't get any reviews. We all know about the famous Amis (see what I did there? Of course, I'm the woman who gave one child the middle name "Grace Kelly" inadvertently, because I was trying to get my maiden name of "Kelly" in there)-versus-Barnes review wars — but those were a matter of ad hominem attacks coming into reviews, rather than stemming from them. Most of the time, writers across the pond get a bad review from someone they know professionally and/or personally — and just keep going.

Next: Love the One You're With: Book Review Ethics Re-examined, Part Two

The Curious Case of the Flippant Release Letter, Part Two

Thursday, April 9th, 2009

Even Publishers Weekly can't keep up with the bloggers, hehehe. They're writing about this hit for Quirk, while we're busy hitting back!

Just kidding, Quirk Books. We bloggers love all publishers, even if you don't love us back the way we deserve to be loved. But let me continue the story I began in my previous post. QuirkBooksPR (henceforth known as QBPR) said that Flavorwire's Victoria O'Toole had omitted part of the original letter addressed to "Hey Blogger Friends." I asked her to send me the Letter in Full, which she did. I am going to scan the letter in and show it to you, but the omitted material is rather brief, so I can share it with you by typing it in. Here's what QBPR wrote that was not published on Flavorwire:

"Okay, enough of the serious stuff.  If you have any questions, my contact
information is below.

Thanks again, and thanks for your support!"

You got it. Her "serious stuff" is our discontent. That was the "second half" of the letter. Hmmm. My fractions and hers do not match.

Yes, QBPR does thank the "blogger friends." That's not really enough, but it's also not the real story here. PRs make gaffes all the time (and I made many during my achingly brief tenure as a publicist, so I am a tad more sympathetic than some other bloggers might be towards Stupid PR Tricks. There are plenty of Stupid Blogger Tricks, too). QBPR whipped off a letter a little too quickly and sent it out without further thought. It probably (as O'Toole notes) won't and hasn't hurt the book at all. In fact, QBPR said, with a sigh: "I didn't mean to create a stir, but there's no such thing as too much publicity, I guess." You might groan back and say "Oh, puhleez." I just note all of this For The Record.

To me, the real story is about how bloggers are going to choose to be treated. I don't believe that QBPR's intentions were evil, but that doesn't mean the letter should be given a free ride. Simply tacking on a "Thanks" to a letter isn't enough to stop book bloggers from saying Wait. Hold on there a minute. Why are we being treated this way?

QBPR says that several bloggers sent nasty emails when they were asked to take down material due to the embargo. I can understand those nasty emails; perhaps those bloggers received the FIRST LETTER and had never been made aware of the embargo! 

Therein lies the rub, to me: Bloggers are not mindreaders. "Several" bloggers who unwittingly wrote to complain about having to take down content are a) not wrong and b) should not make a publicist talk down to all other bloggers. 

I'll say again: I don't consider this to be all QBPR's fatal flaw. A true and full discussion of book blogging as a professional activity with professional boundaries has yet to be made. I do not say that lightly. A few weeks ago, I attended the annual National Book Critics Circle Annual Meeting and Awards, and I was astonished how little many print-based critics knew about blogs and social media and how hostile many of them were to the idea that book coverage, book reviews, and publishing news could be covered properly in any medium other than a newspaper column or a magazine page. 

It is my sincere hope that this kerfuffle over one PR's flippant approach to book bloggers will be the catalyst for a debate about how the entire publishing industry — publicists, editors, marketing managers, salespeople — treat book bloggers and literary web sites. Yes, I'm biased. Yes, I could go on. 

But I prefer to hear from the wider community, first. I wish that QBPR had felt the same way before The Flippant Letter found its way into anyone's mailbox. I look forward to your comments, tweets, emails, feedback, and flames.


The Curious Case of the Flippant Release Letter, Part One

Thursday, April 9th, 2009

PPZNB: If you’d like to follow some of this controversy on Twitter, the hashtag is #quirkppz

It all began in early 2009 when the ever-quirky Quirk Books folks revealed that they would be publishing Pride and Prejudice and Zombies, a new novel by Jane Austen and Seth Grahame-Smith.

Don’t laugh. This book has just hit #3 on The New York Times Bestseller List. Love it or hate it, Grahame-Smith’s literary mashup is…COMING TO GET YOU. (See my post about making up litmash titles. Some of these are hilarious!)
Anyirreverentway, lots and lots of people got excited about this book, and those people included lots and lots of litbloggers. So many litbloggers (yours truly included) blogged about the book that Quirk’s PR department set up a site/email address so that bloggers could request review copies. On that site, they originally stated that there were 50 copies to give away. Quirk PR told this Maven that they actually wound up sending out 100 that way, to bloggers. (Another NB: Nonblogging reviewers received review copies with a different letter than the one I’m about to mention, a fact which I learned from a Twitter user and which has been confirmed by Quirk. You can see that letterĀ here and here and here and here. Please also note that that last photo displays that the book is available for “excerpt, feature, or review.” According to Quirk Books, after that letter went out, an exclusive excerpt deal was made with a particular source (NB: I am waiting to here which publication that was).
Full disclosure (or is it “Full Did Not Get?”): I did not ask Quirk for an early review copy via that site, so I did not receive a copy with the letter I’m about to mention.
WHAT FRICKING LETTER? you now want to scream. Hey, I’m building up tension. Literary mashups do that, and so do blog writers. Only kidding…
This week was release week for Pride and Prejudice and Zombies. Its content was embargoed until a certain date. Those are two facts you need to know in order to understand this post from Flavorwire, written by Kristen O’Toole. She calls the scanned letter from Quirk Books “a lesson in how not to treat bloggers.” I don’t want to reproduce what has already been reproduced, but from the salutation “Hey blogger friends” to the breezy explanation of what “embargo” means and on to the “If you don’t abide by these terms, we will never work together again” line, many a litblogger took umbrage at this letter’s flippant tone.
Bloggers already work really hard at establishing credibility, and there is a longstanding, ongoing debate about whether or not bloggers are “real” critics and write “real” reviews (More full disclosure: I face these challenges squarely with my fellow book and litbloggers. Even though I am a member of the National Book Critics Circle and have published reviews in respected, editor-vetted publications, my blog reviews remain suspect. Even to Mr. Bethanne.)
When I came to this Twitter discussion today, via my blog reader, fellow Twitterholic, and Northern Virginia colleague @SKrishna (her Twitter handle, or TweetName), I knew I couldn’t leave it be. First, what could the publicist have been thinking? Second, I need a copy of this book!
Using all of my journalistic might, I uncovered the Quirk Books phone number. (Read: I Google’d “Quirk Books” and found it under “Contact Us” on their web site.) I had to draw on more mad journo skills to pick up the ‘phone and call PR to find out what was going on with this seen-as-disrespectful letter.
Quirk Books PR was genuinely shocked to learn that Quirk Books PR had become a story, instead of generating a story. QBPR had not seen the tweets about the Flavorwire story, let alone the story. I sent her the link and we discussed it after she had a few minutes to read it through.
Her immediate reaction? “Kristen O’Toole cut off the bottom of my letter!”
That, my tweeple and readers, is the first part of the story.
Next: The Purloined Paragraphs